Marketing Insights

ETL Engine

Marketing insights help gain better understanding of customer experience thus enabling intelligent engagement with the customers. It empowers the business to better understand customers and drive relevant solutions throughout the entire customer journey.

Through the continual drive towards building significant connections with people and the business, data and analytics emerge as the strategic tool on which they depend. Our Insights allows them to shape, drive and implement marketing strategy.

Reducing churn, driving promotion plans, understanding end-to-end user experience and creating overall customer happiness are becoming ever more vital. By understanding the data, Marketers are able to create focused and justified plans which target specific subscriber segments.

Marketing Insights in action

Key Features

  • Gain detailed insights into customer interests across different channels and platforms.
  • Can convert valuable data into actionable strategies. Link disparate data sources and convert them directly into customer-centric growth strategies.
  • Understand your customer ‘Segment of One”.
  • Invest wisely. Know and understand where to spend.
  • New ideas for breaking down the silos that get in the way of customer-friendly changes.
  • Helps you run targeted, data-driven campaigns with personalised offers.
  • Reach out to every customer at the perfect moment. Get real-time insights that can help you quickly develop custom multi-channel experiences that treat customers as individuals.