Any business has the goal to exceed customer expectations and increase their profits. This is usually achieved by understanding the needs of their customers, providing a high quality of service and as a result, exceeding all of their customer expectations. This also stands for Mobile Operators who historically, with legacy systems, have found it almost impossible to achieve.
Existing solutions provided by equipment manufacturers or third-party suppliers, never really looked at the performance to an individual level, it was more an average “feeling” across the whole network and mostly based on radio performance statistics.
Device Analytics is a simple step to improving and monitoring Customer Experience Management. In a matter of days Cardinality can provide you totally new insights to your customers.
By deploying our solution, Cardinality can take new data feeds and provide a true Customer Experience model. For the first time, and in real time across the network, you can monitor & create value:
Network savings due to more precise network planning – additional information that helps to understand network behaviour in more detail enables greater optimisation and prioritisation leading to savings and a higher customer experience.
IoT and M2M devices are characterised with peak traffic similar to average, with activity that is mostly scheduled. This is the opposite to the customers’ usage model with high peaks of data throughput.
Understanding the numbers of each type of device, their activity and characteristics improves network planning, ensures savings on network spend and upgrades through improved optimisation